National Cyber Security Centre

Cyber fraud drains £6.8 billion from Brits every year—yet hardly anyone knows the easiest way to stop it.

2-step verification (2SV) is a game-changer: even if hackers have your password, they still can’t get in. It’s fast, free, and fierce protection—but awareness? Shockingly low. So we turned a dry security setting into something unforgettable.

A switch. A sound. A transformation. From off to on. From normal... to knight.

The film launched with a bespoke radio ad that was made instantly tougher too.

Within 2 days of launch, it was covered in 13 media outlets and had reached 2 million Brits, and counting